LifeProof Press Releases
SAN DIEGO - LifeProof, the No. 1-selling waterproof case in the U.S., today announced limited-edition FRĒ cases for iPhone 7 in partnership with action sports design powerhouse Troy Lee Designs.* The waterproof, drop proof, dirt proof and snow proof cases are available for pre-order now in two attention-grabbing styles featuring Troy’s signature use of color.
The cases will be available at select Troy Lee Designs retail locations, troyleedesigns.com and lifeproof.com.
“Partnering with a brand like Troy Lee Designs is a no-brainer for LifeProof,” said LifeProof CEO Jim Parke. “Troy’s team is a trendsetter in the action sports world, and these cases bring his signature look to our industry-leading cases.”
Troy Lee Designs is synonymous with speed, art and unique design in the world of action sports. Driven By Troy’s sense of speed and unprecedented use of color, this legendary design house has defined the face of fast for over 30 years. Now, with this exclusive collection of LifeProof cases, Troy Lee Designs takes tech on every adventure – wrapped in iconic style.
“We are so stoked to partner with LifeProof and extremley excited to launch the collab cases with them,” said Troy Lee, president of Troy Lee Designs. “LifeProof is renowned for making the best smartphone cases in the action industry so we are really proud to have the opportunity to inject our styling. This collab is the perfect extension of the relationship that we have developed with LifeProof as a sponsor of the Troy Lee Designs/Red Bull/KTM race team.”
LifeProof FRĒ is the original four-proof smartphone case with a slim two-piece design meant to take on drops to 6.6 feet, water submersion up to 6.6 feet for one hour, provide complete protection from dirt and snow and offers a built-in screen protector to keep the display safe.
LifeProof is also a proud sponsor of the Troy Lee Designs/Red Bull/KTM race team.
The limited-edition cases for iPhone 7 are available for $99.99 MSRP. For more information, visit lifeproof.com and troyleedesigns.com.
About LifeProof:
LifeProof® encourages technology users to unleash the remarkable by taking their tech on every adventure regardless of dirt, sand, water, rocks and other environmental hazards. LifeProof premium products boast four-proof protection for smartphone and tablet devices and provide freedom from environmental constraints. LifeProof is the No. 1-selling waterproof case in the U.S. and is committed to inspiring its customers to live an active, no-limits lifestyle.*
LifeProof champions innovative educational programs that inspire kids to become entrepreneurs and philanthropists – because one inspired kid can change the world. Visit lifeproof.com/givingback for more on this mission.
For more information, visit www.lifeproof.com. #LiveLifeProof
* Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Water-resistant, Waterproof/Units Sold/Jan. 2013-Dec. 2016