LifeProof Press Releases
LifeProof Announces Waterproof Battery Case, New Accessory Line at CES 2015
-Water and electricity can mix with new fre Power and LifeActiv accessories-
Jan 6, 2015
LAS VEGAS, Jan. 6, 2015 /PRNewswire/ -- There was a time when water and smartphones did not mix. LifeProof®, the No. 1 selling waterproof case in the U.S., broke the mold with fre® and nuud® waterproof cases, revolutionizing the smartphone and tablet experience.* Today, LifeProof changes the game once again by proving that electricity and water can and should be mixed with fre Power™, the waterproof battery case for iPhone 6, and the all-new LifeActiv® universal accessory line. These exciting new products are being debuted at International CES 2015.
LifeProof fre is the original four-proof case, designed for maximum protection against water, drops, dust and snow. The sleek structure includes a built-in screen protector and full access to all device features and functions. fre Power not only provides protection from the elements, but also adds an additional 2,600 mAh of battery power. The lithium ion battery doubles the iPhone 6 battery life, while smart charging technology automatically shuts the case off when the device is fully charged.
fre Power is waterproof to 6.6 feet (2 meters) for one hour, drop proof up to 6.6 feet and is totally enclosed from dirt and snow when the case and all ports are sealed. It meets military standards for shock and impact protection.
"The addition of a waterproof power solution and universal accessory line take LifeProof's industry-leading product lineup to a whole new level," said President and CEO Pete Lindgren. "fre Power and LifeActiv accessories allow you to harness the remarkable capabilities of the iPhone 6 and truly live without limits."
LifeProof also unveiled the LifeActiv accessory line that utilizes a universal LifeActiv QuickMount system to enhance device use in virtually any environment. A low-profile, locking adaptor adheres to LifeProof fre, nuud and nearly any other flat surface. The adaptor connects using a mechanical/magnetic system to a variety of accessories for on-the-go use:
- Bike + Bar Mount – $39.99 – secures device to standard handlebars on bikes, motorcycles, jet skis and more;
- Belt Clip – $29.99 – fastens at the hip, on a harness or backpack strap for immediate access to the device;
- Multipurpose Mount – $29.99 – using screws or an industrial strength adhesive, fastens to walls, mirrors and nearly any smooth surface for hands-free viewing;
- Suction Mount – $39.99 – great for transforming a smartphone into an in-vehicle navigation system, this element attaches to glass and other hard, non-porous surfaces to secure the device;
For availability, pricing and additional information, visit LifeProof at International CES 2015 North Hall Booth No. 4727, at ShowStoppers @ CES Jan. 6 or online at lifeproof.com.
Based in San Diego, LifeProof designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving everyone the complete freedom and confidence to use their mobile devices in any environment. Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets consumers use their mobile device everyday, everywhere, for everything — without worry. For more information, visit www.lifeproof.com.
©2015 Treefrog Developments, Inc. All rights reserved. The LifeProof name and LifeProof trademarks are the property of Treefrog Developments, Inc. registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
* Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 7/2013 – 6/2014
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